jueves, 6 de diciembre de 2018

Desde HBPE



 

Marketing
 
NEW SIMULATION

Innovation Marketing Simulation: Crossing the Chasm

Harvard Business Publishing
Students experience the challenges of taking a disruptive innovation from initial success with early adopters to widespread adoption by the mainstream market.
 

 

 





NEW CASE FLASH FORWARD

Case Flash Forward: Amazon.com

Baker Library
This Case Flash Forward provides a brief update of key changes at Amazon, including significant developments, current executives, key readings, and basic financials. Pairs well with the case Amazon in 2017.


NEW BRIEF CASE

Hunley, Inc.: Casting for Growth

Harvard Business School
Following a manufacturer of fly fishing rods, this case asks students to develop a marketing mix within a category for which there is little consumer research.

miércoles, 5 de diciembre de 2018

Desde FUSADES

FUSADES || Departamento de Estudios Económicos
Ver correo en formato HTML



La Fundación Salvadoreña para el Desarrollo Económico y Social,
a través de su Departamento de Estudios Económicos,
tiene el agrado de invitarle a la presentación del 


Informe de Coyuntura Económica
Noviembre de 2018


Fecha: Jueves 6 de diciembre de 2018
Hora: 5:00 p.m.
Lugar: Salón Democracia, quinto nivel, Edificio FUSADES



Antiguo Cuscatlán, noviembre de 2018

Confirmaciones: 2248-5711 o al correo aramirez@fusades.org
VER INVITACIÓN
Clic aquí y confirme asistencia

Desde HBR

When Setting Corporate Values, Get Everyone Involved

Establishing values for your company can have a lasting positive effect. It’s easiest to do early on, when the team is small, but doing it later in the company’s life can still be useful. Follow a process that allows everyone to contribute. Ask people to reflect individually on what’s important to them and what the company values now. Then come together, put everyone’s ideas on the table (or whiteboard), and create a short list of options. Discuss and decide on a group of company values that everyone can commit to. Talk about what each value means, what it looks like in action, and how you’ll evaluate whether people are adhering to it. Lastly, develop a plan for integrating the values into everyday work. It should include the changes you’ll need to make and the practices you’ll need to introduce so that everyone can live the values you’ve jointly identified.
Adapted from “How to Establish Values on a Small Team,” by Amelia Friedman

martes, 4 de diciembre de 2018