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	Marketing

NEW SIMULATION Innovation Marketing Simulation: Crossing the Chasm Harvard Business Publishing Students experience the challenges of taking a disruptive innovation from initial success with early adopters to widespread adoption by the mainstream market.

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NEWLY ADDED SIMULATIONS Engaging Simulations in Marketing Marketplace Simulations allow students to develop and execute a complete marketing strategy and experience the consequences of their actions across 3 levels of complexity: • Introduction to Marketing • Strategic Marketing • Advanced Strategic Marketing

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NEW CASE Tailor Brands: Artificial Intelligence-Driven Branding Harvard Business School This case highlights the difference between a logo and a brand and helps to illuminate the complexity of brands as vessels of meaning.

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NEW ARTICLE How Blockchain Can Help Marketers Build Better Relationships with Their Customers Harvard Business Review Marketers see potential to reduce fraud and minimize inaccurate or incomplete information from customers.

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NEW CASE Starbucks: Driving Growth Through New Dining Occasions Kellogg School of Management After regaining its footing by focusing on its core and driving organic growth, Starbucks announced a 5-year growth plan with ambitious goals for 2019.

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NEW CASE FLASH FORWARD Case Flash Forward: Amazon.com Baker Library This Case Flash Forward provides a brief update of key changes at Amazon, including significant developments, current executives, key readings, and basic financials. Pairs well with the case Amazon in 2017.

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NEW BRIEF CASE

Hunley, Inc.: Casting for Growth

Harvard Business School

Following a manufacturer of fly fishing rods, this case asks students to develop a marketing mix within a category for which there is little consumer research.

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FUSADES || Departamento de Estudios Económicos Ver correo en formato HTML

La Fundación Salvadoreña para el Desarrollo Económico y Social, a través de su Departamento de Estudios Económicos, tiene el agrado de invitarle a la presentación del  Informe de Coyuntura Económica Noviembre de 2018 Fecha: Jueves 6 de diciembre de 2018 Hora: 5:00 p.m. Lugar: Salón Democracia, quinto nivel, Edificio FUSADES Antiguo Cuscatlán, noviembre de 2018 Confirmaciones: 2248-5711 o al correo aramirez@fusades.org

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Desde HBR

When Setting Corporate Values, Get Everyone Involved

Establishing values for your company can have a lasting positive effect. It’s easiest to do early on, when the team is small, but doing it later in the company’s life can still be useful. Follow a process that allows everyone to contribute. Ask people to reflect individually on what’s important to them and what the company values now. Then come together, put everyone’s ideas on the table (or whiteboard), and create a short list of options. Discuss and decide on a group of company values that everyone can commit to. Talk about what each value means, what it looks like in action, and how you’ll evaluate whether people are adhering to it. Lastly, develop a plan for integrating the values into everyday work. It should include the changes you’ll need to make and the practices you’ll need to introduce so that everyone can live the values you’ve jointly identified.

Adapted from “How to Establish Values on a Small Team,” by Amelia Friedman

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Desde Observatorio ITESM

Los 20 mejores institutos de investigación del mundo

Aunque la mayoría de los institutos de investigación no tienen el reconocimiento que merecen, son centros productivos de innovación. El Times Higher Education publicó su clasificación de los mejores institutos de investigación de 2018. A diferencia de los rankings universitarios, instituciones de México, España, Noruega, Finlandia y Canadá llegaron al top 20.

Desde Observatorio ITESM

Tendencias y desafíos de la educación superior rumbo al 2023

Seis tendencias, seis desafíos y seis desarrollos tecnológicos impactarán la educación en los próximos años, según el análisis de 71 expertos en educación. El informe NMC Horizon Report: 2018 Higher Education Edition, publicado por la iniciativa EDUCAUSE, define el impacto tecnológico, cambios y tendencias que transformarán a la educación en los próximos cinco años.

Desde Inform News uk PWC

Practical insights PwC's Insurance: insights to IFRS 17 - 4. Expected cash flows and contract boundary - PwC video Watch our video here.

Detailed guidance Illustrative IFRS consolidated financial statements for 2018 year ends - now in stock Our Illustrative IFRS consolidated financial statements for 2018 year ends (global edition) publication is now available in hard copy.

Must know (if applicable to you): In briefs on a new standard, interpretation, legislation or an action that needs to be completed soon Practical insights: placemats, videos, webcasts, podcasts, training courses, etc         Issues of the month: Blog articles Detailed guidance, In depths, Manual of accounting, FAQs, IFRS news

Desde Inform News uk PWC

Must know IFRS 9 disclosures by banks in 2018 interim reporting and transition documents - PwC In depth This publication is designed to help banks to navigate the various considerations that may be relevant. Disclosures required in interim financial statements on the initial adoption of IFRS 15 - PwC In brief See our updated In brief for more details. Disclosures required in interim financial statements on the initial adoption of IFRS 9 - PwC In brief See our updated In brief for the details. IAS 29 becomes applicable in Argentina - PwC In brief This In brief looks at the details.

Practical insights PwC's How to apply IFRS 16 - 8. System selection - PwC video Watch our latest video here. PwC IFRS Talks - Episode 29: Get to know the Interpretation Committee - PwC podcast Listen to our podcast here.

Issues of the month PwC IFRS news - July 2018 View the July 2018 issue. PwC IFRS blog: IFRS 9 - Why be sensitive about sensitivities? Sensitivity disclosures in IFRS 9 are a hot topic for banks. Read our blog on what to consider.

Detailed guidance IFRS year end accounting reminders - June 2018 The 30 June 2018 IFRS year end accounting reminders includes a publication that outlines the IFRS reporting requirements as at 30 June 2018. IFRS 16 implications for lessors in the real estate industry - PwC In depth This IFRS 16 In depth discusses some of the more significant impacts on entities within the real estate industry. Illustrative IFRS consolidated financial statements for 2018 year ends This publication presents the sample annual financial reports of a fictional listed company, VALUE IFRS Plc. IFRS 9 Impact on the real estate industry - PwC In depth This IFRS 9 In depth discusses some of the more significant impacts on entities within the real estate industry. Offsetting financial instruments for financial institutions - PwC In depth This In depth INT2018-09 sets out our views on the main questions seen in practice. Similarities and differences - Dutch GAAP vs IFRS This publication is designed to highlight some of the key differences between Dutch GAAP and IFRS.

Must know (if applicable to you): In briefs on a new standard, interpretation, legislation or an action that needs to be completed soon Practical insights: placemats, videos, webcasts, podcasts, training courses, etc         Issues of the month: Blog articles Detailed guidance: In depths, Manual, FAQs, Audit guide, templates, IFRS news