Desde Darden School

AUGUST – SEPTEMBER 2016

How Consumers Think: A Model to Predict What They're Willing to Pay Manel Baucells   |   Decision Analysis Accounting for mental accounting: A new model helps companies quantify anomalies in consumer psychology to better predict optimal pricing. Read More

[Video] Three Things: Work Smarter Lynn A. Isabella   |   Leadership and Organizational Behavior If you're so busy you don't have time to think, it's time to work smarter. And if all your time is spent putting out fires, you need time in the firehouse. Watch Video

Credit Where Credit Is Due:
Creating Teams Without a Self-Serving Bias

Kristin J. Behfar   |   Leadership and Organizational Behavior

Satisfaction, psychological safety and perceptions of work distribution are closely connected. Luckily, management styles can affect these key elements of team dynamics. Read More