Only Celebrate Certain Types of Failures
We
all know there can be no innovation without risk. Encouraging risk
taking and accepting failure can help boost innovation. But that doesn’t mean you should have a blanket endorsement for all failure. In many cases, failure is
bad. Sometimes people fail because they didn’t do their homework.
Sometimes they fail because they lacked skills or hadn’t practiced
enough. These categories of failure should never be celebrated. Rather,
leaders should accept that fumbles, false starts, and, yes, failures
are part of the game. The uncertainty that accompanies innovation means
that sometimes people will do everything right and still have a
commercial failure. In those cases, shut the project down quickly and
encourage people to move on. And don’t waste time looking for a
scapegoat.
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