To Avoid Confirmation Bias in Your Decisions, Consider the Alternatives
As
a leader, it’s a rare luxury to have all of the relevant data before
making a decision. More often you make a call with incomplete
information, which leaves you open to confirmation bias — meaning you
pay attention to data that supports the decision you’ve made and dismiss
data that does not. To avoid this trap, take some time before executing
your decision and ask yourself what would’ve happened if you’d made the
opposite choice. Gather the data you would need to defend this opposite
view, and compare it with the data used to support your original
decision. Reevaluate your decision in light of the bigger data set. Your
perspective may still be incomplete, but it will be much more balanced.
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