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Blog para comentarios sobre educación continua y nuevos desafíos para estudiantes y profesionales de la Contaduría Pública... Grupo de Investigación Contable. 2024 By Javier E. Miranda R., CPA, CGF, MADE, MTE.
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Today’s Tip | |
Invest in Talent Now | |
As strange as it may seem, the current crisis may be a great time to hire top talent. There are an unprecedented number of people looking for work. If your company has the resources to hire, set up a task force to source potential candidates who may now be looking for work or open to a change. Ask your colleagues whether there are any vendors, advisors, clients, or previous job candidates that they’ve been keeping an eye on, then check in with those people to gauge their current job status. Interview and check references virtually with the same rigor you would in person. Once you’re convinced that you have the opportunity to bring in someone who’s a good fit, learn what motivates them. It’s not always pay — sometimes people are looking for a flexible arrangement or a high level of purpose or autonomy. Arrange to have your candidate speak to senior leaders who can share their vision for the organization and describe the value they hope to build with the new hire. Investing in talent now will help you lay the groundwork for future growth. | |
This tip is adapted from “Now Is an Unprecedented Opportunity to Hire Great Talent,” by Claudio Fernández-Aráoz |
22 May 2020 |
Forthcoming webinar Exposure Draft General Presentation and Disclosures |
Primary Financial Statements International Accounting Standards Board |
May 2020 IASB Update available and work plan updated |
IASB Updates Research Programme Amendments to IFRS 17 Insurance Contracts Disclosure Initiative—Accounting Policies IBOR Reform and its Effects on Financial Reporting—Phase 2 Lease Liability in a Sale and Leaseback Management Commentary International Accounting Standards Board |
Arun “Rak” Ramchandran EVP and Global Head Hi-Tech & Professional Services Hexaware Technologies | Arun Narayanan Practice Head Hi-Tech & Professional Services Hexaware Technologies | Ranica Arrowsmith Technology Editor Accounting Today |
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Adapt Your Marketing Strategy During the Pandemic |
The coronavirus crisis has led to radical shifts in consumer attitudes and behaviors. How can you adjust your marketing strategy accordingly? For starters, you’ll need to change the tone of your messaging. Feel-good content that alleviates anxiety and promotes solidarity will help your brand meet the moment. Find ways your company can help respond to the crisis, such as donating to food banks, providing free products for medical personnel, or continuing to pay employees while your doors are closed. People will remember brands for sincere acts of good in a time of crisis. Keep your finger on the pulse by closely observing conversations on social media, community sites, and e-commerce pages, and adapt your messaging accordingly. Finally, think hard about which marketing channels you’re using. For example, with the spike in digital entertainment, you may want to put more dollars toward ad-supported video streaming and mobile gaming. |
This tip is adapted from “Brand Marketing Through the Coronavirus Crisis,” by Janet Balis |
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