Know How You’ll Sell a Decision Before You Make It
When
making a decision that affects many people, it’s best to go with an
option that respects and reinforces the norms and values of your
company. That’s how you get buy-in and commitment. But how do you know
which option will do that best? Try this mental exercise to test how
your options will be received: Imagine you’re making a presentation and
your audience consists of those people who will be affected by your
decision. Go through each of your options and imagine how you would
justify choosing it. What specifically would you say about each option?
What could you say with genuine conviction? What might be tougher to
stand behind? What might ring hollow, raise eyebrows, or elicit
resistance? Which options seem likely to get your audience smiling or
nodding? In short, which option seems to be the right next paragraph in
the ongoing story of your organization and what it stands for?
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