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The 4X formula: Why digital firms grow faster The recent report Digital or Die (By Xero) revealed that digital firms are growing four times faster than the industry average. 4x growth however is driven just as much by technology as it is a shift in business strategy. Cloud accounting technology unlocks time. It is what firms do with this time that can push them well above industry average. In this guide, learn how you can harness the power of the cloud to join the ranks of the 4x firms. Download Now