| In the age of Covid-19, many of us are no longer physically working together, but we still need to generate ideas collaboratively. Fortunately, you can still lead a productive remote brainstorm session. First, invite a diverse group of contributors. Because you’re working remotely, you don’t have to limit participants by geography. Identify the roles and expertise you want, and then invite people who fit those descriptions. Make sure you clearly communicate the specific problem the group is trying to solve before the brainstorm begins. This step is especially important when you’re working in a remote environment, where communication is more likely to break down. Finally, structure a process that can unfold over time. In fact, a productive brainstorm doesn’t require everyone to be online at the same time: People may generate better, more distinct ideas if they’re working independently. So create a shared document where participants can add their ideas, and then ask them to collectively finalize the most promising ones at the end of the process. Following these simple steps can make the remote work environment an advantage, not an obstacle. |
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